World Cup soccer balls made in SZ
2014-June-13 Source: Szdaily web edition
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The 2014 World Cup in Brazil kicked off Friday morning Beijing Time with soccer balls made by a Shenzhen company.

Located in Guangming New Area, Longway has been cooperating with Adidas, the developer of the Cup’s official balls, since 1997.

The soccer ball, named “Brazuca,” is made from six rubber bladders to increase its symmetry and efficiency. It has a perimeter of about 69.1 centimeters and weighs 437 grams.

“Brazuca” was tested by 30 teams around the world before it became the official ball for the game in Brazil.

Longway also produced the official balls for the World Cup in South Africa in 2010.

China is home to not only the official balls of this year’s World Cup, but also licensed products including plush mascots, 3-D mascot figurines, key chains, party products and car accessories.

The World Cup has become a topic of discussion among people in Shenzhen, including those who claim not to be a fan.

Local hotels and bars have also been providing special offers to draw people during the game.

The Venice Hotel Shenzhen in Nanshan District is offering a 3-course World Cup set with drink at a cost of 450 yuan (US$71).

The Tavern Sports Bar & Grill in Shekou will provide food 24 hours a day.

While many soccer fans are ready to revel in drinking during the game, police have issued a warning.

Traffic police in China will be on the street to crack down on drunk driving during the game, according to Xinhua.

The Ministry of Public Security has alerted soccer fans to the risks of drunk driving and driving while tired after watching matches.

About 33,580 cases of drunk driving occurred across China during the 2010 World Cup in South Africa, with 225 accidents, leaving 91 dead and 247 injured.


Editor: 王凯
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