On April 23rd, World Book Day, the joint initiative between China Central Television (CCTV) and the Publicity Department of Longgang District Committee in Shenzhen, "My Life in Books"—the CCTV Reading Carnival, was broadcast live, attracting over 10 million viewers and sparking lively discussions.
From 3:30 pm to 7:30 pm, a four-hour reading relay marathon kicked off at the Urban Bookstore in the Beijing Xinhua Bookstore flagship store. The 35-member "Reader Leader Dream Team," consisting of CCTV hosts and renowned scholars, shared their "life in books" through various forms such as speaking, singing, dancing, book reviews, recitations, and speeches. By sharing childhood books, bedside books, and classics, they showcased the profound significance of reading—finding support during low periods, contemplating the meaning of life, and broadening one's insight into the world.
The broadcast also featured reading events held in Longgang District, conveying the image of "Bookish Longgang" to the national audience.
During the Urban Reading Flash Mob, lasting 4 minutes and 23 seconds, at the Xiangyun Yicheng Urban Bookstore, Hehu New Residence, and Longgang Library Children's Library, the CCTV "Reader Leader Dream Team" joined hands with reading and recitation enthusiasts from all walks of life to recite "Readers are Happy People," reminding everyone to slow down occasionally in the fast-paced life, enjoy reading, and become "lucky people with experiences beyond personal life."
Well-known scholars, writers, and student representatives from Shenzhen and Hong Kong, such as Ge Jianxiong, Ye Xiaogang, and Yu Kelin, shared their "life in books" that illuminated their paths of growth at the Great Bay Area Grassland Reading Party. This section promoted cultural exchange and integration between Shenzhen and Hong Kong through reading. Ge Jianxiong hoped everyone would cherish the books that moved them, as they would sow a seed in their hearts, waiting to be discovered, understood, and practiced slowly on the road of life.
The Children's Picture Book Storytelling session allowed the laughter of parent-child audiences at the Longgang District Library Children's Library to blend into the live broadcast, adding a touch of vibrant color. Classic picture books, like a gentle spring breeze and nourishing rain, nurtured the hearts of children, inspiring them to seek wisdom through reading.
The live interaction was intense, with netizens leaving comments such as "Reading brings a happy life" and "It's great to be able to calm down and read in this fast-paced era."
"Every book-loving person in Longgang can find a library suitable for themselves right at their doorstep, along with a reading chair of their own." Shenzhen Longgang not only promotes reading among the entire population through diversified, universal, and all-area reading activities but has also gradually established the reading brand of the "Longgang model," contributing to the cultural belt of shared reading between Shenzhen and Hong Kong and the creation of a literary atmosphere in the city.
Source: Yangcheng Evening News
