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Guangdong's indoor ski boom reflects shift in Chinese consumption patterns
The 25th Winter Olympics commenced in Milan, Italy, on the evening of February 6, drawing global attention to competitive ice and snow sports. Meanwhile, in subtropical Guangdong, residents like Ms. Liu from Shenzhen sought their own winter experiences at a massive indoor ski facility near home. "My city never sees real snow, but this place lets us enjoy the cold in the middle of warmth," she said after spending nearly 1,000 yuan at Qianhai Snow World.
2026-02-11 11:33:56
Guangdong's indoor ski boom reflects shift in Chinese consumption patterns

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