In just two days, Xing Shuai Agriculture in Huaiji, Guangdong, managed to sell over 5,000 kilograms of fruit. Within a week, they received orders for more than 30,000 kilograms of Guangdong eagle mouth peach and also helped local farmers sell over 3,000 kilograms of camellia oil and 1,500 kilograms of honey, more than double the sales from previous years. These achievements have set multiple sales records and significantly increased local income. As the only ethnic minority township in Zhaoqing, Guangdong, Huaiji County's Xiashuai Zhuang and Yao ethnic township has focused on developing the local "beef, tea, and wine" industries and promoting ethnic-themed eco-tourism, enhancing both the cultural appeal and economic prospects of the region.
Exploring the model of village committees co-managing businesses to prosper villagers
In November 2021, Xiashuai Zhuang and Yao ethnic township established Xing Shuai Agriculture, a village committee-run enterprise jointly owned by five village committees. Under this company's management, agricultural products like eagle peaches, Sanhua plums, Lingzhi, camellia oil, and honey have successfully reached markets beyond the mountains. This has led to each administrative village in Xiashuai earning over 150,000 yuan annually. Each of the five village collectives holds a 20% stake in Xing Shuai Agriculture, with annual dividends distributed. So far, the company has created jobs for over 1,000 local residents and distributed three rounds of dividends totaling 190,000 yuan per village, fostering a collaborative growth trend among local cooperatives.
At the Dancong (Single Clump) tea plantation in Xiashuai, tea farmers are busy with their harvest. In the Zhuang and Yao red wine workshop, the aroma of wine fills the air. High-quality beef is attracting numerous buyers. The local area is continuously strengthening the scale, industrialization, and branding of its unique industries, including beef cattle, Dancong tea, and Zhuang and Yao red wine.
A representative from Xiashuai stated that the area of Dancong tea plantations has reached over 1,500 mu, with an annual production of more than 10,000 kilograms of fresh tea and a value exceeding 2.8 million yuan, creating jobs for over 300 residents. As the Zhuang and Yao red wine industry expands, its annual production has reached 50,000 kilograms, with ongoing efforts to broaden its market reach. Additionally, the local is planning to build a demonstration farm for high-quality beef cattle and a market for high-quality and finished beef cattle.
Enriching the Zhuang and Yao cultural elements to create a unique village tourism project
The picturesque Niu Xian Valley scenic area in Xiashuai features flowing streams, mountain breezes, and the sounds of birds, with a suspension bridge spanning two peaks. As the peak summer tourist season arrives, Mr. Chen, the manager, mentioned in an interview that they are continually incorporating more Zhuang and Yao cultural elements to make the area a popular destination for ethnic-themed tourism.
Xiashuai combines boutique tourism routes with regular ethnic-themed festivals. Over the past three years, the region has hosted more than 210,000 visitors, enhancing its reputation as a "Guangdong Tourist Town". According to local officials, Xiashuai is vigorously developing ethnic-themed ecological tourism by creating demonstration areas of beautiful ethnic villages and characteristic blocks, implementing a series of ethnic village tourism projects, building unique ethnic-themed guesthouses, and establishing an integrated agricultural, cultural, and tourism industry base.
Source: Lingnan on the Cloud
