In April 2nd, the State Administration of Industry and Commerce issued “Approval on Authorizing the Shenzhen Market and Quality Supervision and Management Committee to carry out the pilot reform of the enterprise name registration" (hereinafter referred to as the "Approval").
"Approval" request to simplify name registration procedures and explore the establishment of self reporting system. In Shenzhen, in addition to pre examination or approval of enterprise name and enterprise establishment registration is not in the same authority, the name of the enterprise does not need a pre-approval. The applicant may apply for establishment registration and registration of enterprise names in the meantime. You may also do a self- declaration of enterprise name. At the same time, the enterprise name registration authority to the public open database, establish the system of query and comparison and formulate the rules of prohibit and restrict of the name use in order to facilitate the applicants to choose the enterprise name. In addition, it is requested to innovate the name dispute handling mechanism by means of legislation and authorized to rule name dispute by convenient and efficient procedure. (Source: State Administration for Industry and Commerce)
（This information is provided by Lawyer Kelly Xie from Guangdong KaiTong Law Firm in friendship. It is not any legal opinion or legal grounds addressed to any organization or individual. For inquiry, please contact Kelly via email at Kelly_xie@ktlf.com.cn or by phone on 13926185641.）