China's latest animated blockbuster, Ne Zha 2, is not only breaking box office records but also driving a surge in toy production in Dongguan, the country's Toy Capital.
With a global box office exceeding $1.9 billion, the film has sparked massive demand for merchandise, including blind boxes, figurines, and limited-edition collectables.
Dongguan's factories, already a powerhouse in toy manufacturing, are now experiencing an unprecedented surge in orders.
One Dongguan-based factory reported receiving a 100-million-yuan order ($14 million) soon after the film's release—more than its entire revenue for 2024.
How is Ne Zha 2 fueling China's Toy Capital? This episode of News Xplained will find out.
Reporter: Xie Hongzhou
Cameraman: Guo Hongda
Video editor: Deng Yingheng
Poster: Lai Meiya
Editor: Yuan Zixiang, James, Shen He
