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Culture Beyond Borders |The international cultural trade is booming

The 20th China (Shenzhen) International Cultural Industries Fair (ICIF) has attracted 302 overseas exhibitors from 60 countries and regions to participate online and offline. We walk into the International Cultural Trade Hall with Zong Yuan, Chairman of New Zealand China Investment & Trade Association Incorporated, to start our first journey on exploring the stories of global cultural exchange.

This year marks the 10th anniversary of the establishment of a comprehensive strategic partnership between China and New Zealand. In 2023, 126 New Zealand companies set up factories in China, representing a year-on-year increase of 104.7%, while Chinese investment in New Zealand increased by 16.7% compared to the previous year.

At the same time, Councillor Robert Aldridge, the Lord Provost of Edinburgh came to the fair with many Edinburgh companies. Freakworks, a media production company is one of the Edinburgh companies at ICIF. They have worked with Ganten for 8 years and are planning to build a filming base at Shenzhen.

Compared to the previous foreign enterprises or products, Bordeaux wine from France has a much longer contact with Chinese people. Raphael, the brand ambassador of Stone and Moon Winery, has stayed in China for more than 5 years, with the living experience in many cities such as Xi’an, Chengdu, and Shenzhen. He developed a deep affection for China and witnessed China to become more and more opening up.

The Türkiye pavillion is not far away from the Bordeaux wine ones. N. Neslihan KUL, Vice Consul of Consulate General of the Republic of Türkiye waked up at 5 am to start to prepare for the fair. She needed to take care of the 6 Turkish companies she brought this time.

More and more international enterprises have found out the attractiveness of Chinese cultural industries and rapid development of the GBA, which presents a vibrant picture of international cultural trade in the future.

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