Foshan is building the innovation center of national manufacturing industry, forming the innovative development mode of “world technology plus made in Foshan plus global market”. In the 121st Canton Fair opened on 15th, many Foshan enterprises actively accelerated the process of brands going overseas by adopting the innovative development path and introducing global innovative resources.
On April 15th, in the 121st Canton Fair, foreign purchasers are visiting the stand of Eagle Brand Group. (Foshan Daily/ Zhou Chun)
Feature in smart products
This year, household appliance enterprises in Canton Fair still feature in smart products as last year. As a typical case of domestic manufacturing enterprises, Guangdong Chigo Air Conditioning Co Ltd is always a pioneer in the smart technology of air-conditioners. The stand of Chigo is very popular in the fair. The smart cloud air conditioning series are the featured products of Chigo, which can realize the connection between people and air-conditioners via smart phones or smart terminals with the functions of cloud upgrading, cloud adaptation, cloud tailoring, cloud diagnosis and cloud control.
Galanz Group, another giant of household appliances also features in smart products, including high-end smart kitchen appliances like ICE WORLD and smart living appliances like Provence Smart Air-conditioner.
Except for smart household appliances, some Foshan enterprises bring newly-developed products to test the market.
Small mosquito absorbers as cute as mushrooms, small fans that can adjust angle in 135 degrees…… Foshan local design brand Smart Frog Technology Co Ltd will exhibit the newest products every year. The wall-mounted mini-washing machine weighing 3 kilograms brought by the Galanz is also unveiled for the first time, satisfying consumers’ individualized demand of washing soft clothes.
(foshannews)
Popular stands of Foshan enterprises
It is worth mentioning that many Foshan enterprises become more adept at introducing advanced technologies and designs in the world. These high-tech products also make enterprises very popular in the fair and some enterprises gain orders at the scene.
Monalisa Tiles Co Ltd features in the glazed tile designed by the Italian designer team, which is popular among overseas clients.
In the stand of New Pearl Ceramics Group, almost every purchaser passing by will stop in front of the ultra-large ceramic panel that is 3 meters long and 1 meter wide. This product introduces advanced Italian production equipment and technology, which is leading in the world.
A refrigerator inserted with tablet showed by the Galanz integrates the power of global technology. “This product is developed jointly with Samsung and Galanz is the second company in the world to make this refrigerator. Adopting infrared sensing technology, it can detect the freshness of food inside the refrigerator in real time.” Li Wenjian, brand manager of overseas market department of Guangdong Galanz Group Co Ltd said that since last July, this product has entered into the European and American markets and has gained good feedback. In 2015, Galanz hired a team of 50 Japanese and Korean experts to design the appearance and performance of the products.
Made in Foshan promotes global brands
Many exhibitors claimed that there were more people taking part in the Canton Fair this year, which reflects the fact that the export of Foshan products is getting better.
"The average increment of export in the first quarter is around 30% and the increasing markets are mainly America and Europe." Li Xinghao, CEO and chairman of board of Chigo Group said that last year Chigo achieved great success in both revenue and profit and the export this year is still very positive.
The success is due to the “globalization” strategy of Chigo. Two years ago, Chigo started to cooperate with overseas household appliance brands to expand the market in the form of double brands. So far, the cooperation has been achieved in many countries such as America, Australia and Europe.
Galanz is also successful in export this year. There is an obvious growth of high-end smart household appliances export this year. In developed countries and Asian and African countries along “the Belt and Road”, there is a two-figure growth in the first quarter. With the strategic development partnership between Galanz and international platforms of Internet of Things like Ayla, high-end household appliances with G plus will enter into the North American market this year.
With the global economic recovery and advantageous national policies, the competitiveness and brand influence of made-in-China products are improving, and brand companies with core technology and core self-supporting ability are expected to achieve a new round of growth overseas.
