Chinese variety store MINISO's largest flagship store in Europe debuted on Champs-Élysées Avenue, Paris on June 22, with sales exceeding 570,000 yuan on the first day of opening.
Located in the core area of the Champs-Élysées, the store is adjacent to the Louis Vuitton flagship store and only a few steps away from the Arc de Triomphe. With an area of 800 square meters, it is MINISO's largest store in Europe. The store has more than 3,000 stock keeping units (SKUs), of which co-branded or licensed products account for over 80%.
It is reported that MINISO's Champs-Élysées flagship store achieved 576,800 yuan (approximately 74,000 euros) on the first day of opening, setting a new one-day sales record for MINISO overseas stores.
In recent years, MINISO has successively opened "super stores" around the world. In May 2023, MINISO opened its first global flagship store in Times Square, New York, becoming the first Chinese brand to enter Times Square. In November 2023, MINISO's UK flagship store landed on Oxford Street, London. In the first quarter of 2024, MINISO opened stores across the core business areas of Malaysia and Vietnam.
As of the end of March 2024, MINISO has built a retail network of more than 6,600 stores in 111 countries and regions around the world. Nearly 2,600 of them are overseas, covering the core business circles of world-famous metropolises such as New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul.
Ye Guofu, the CEO of MINISO, said that MINISO will enter more world-class business districts in the future, and the European market will become a focus of overseas development for MINISO in the next few years, with the goal of achieving a scale of 1,000 stores in Europe within 5 years.
Reporter | Chen Longyan
Editor | Abby, James
Photos provided to GDToday
