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The 20th ICIF wrapped up with broad participation from home and overseas

Running from May 23 to 27, the 20th China (Shenzhen) International Cultural Industries Fair (ICIF) wrapped up in Shenzhen after providing an international cultural feast.

The 20th ICIF drew extensive participation with 6,015 exhibitors joining offline or online. Eight halls were set up at the Shenzhen World Exhibition & Convention Center, supplemented by 52 citywide sub-venues, witnessing the exhibition and trade of over 120,000 cultural products and 4,000 investment projects.

Turkish tapestries, Australian pearls and Indian miniature paintings, a rich array of cultural products presented by 302 overseas exhibitors from 108 countries & regions, highlight the global appeal and diversity of the 20th ICIF. A group of international cultural icons, including 9 Scottish companies led by the Lord Provost of Edinburgh as well as Germany's Frankfurt Book Fair, made their appearance at the International Cultural Trade Hall, which was established for the first time to promote cultural trade exchange.

The International Cultural Trade Hall of ICIF

Designated as the new three items of China's cultural exports, net literature, web drama  and digital games, which are winning growing overseas popularity, also showed up at the fair. ReelShort, YoyWow, Mihoyo and other key cultural exporters leveraged the platform of ICIF to network for a wider reach of global audiences.

On its 20th anniversary, ICIF remained in line with its duty to drive the growth of China's cultural industry. In company with the exhibition, a series of forums brought together celebrities and elites from politics, business, academia and art & culture to provide advice on the high-quality development of the Chinese cultural industry. Besides, over 100 new projects and products made their debut at the main venue.

Major industry players and tech giants, such as Tencent, ByteDance and Huace Group, also participated in the fair as representatives of new productive forces in the cultural industries. Cultural products featuring AI, AR and 3D screens amazed both domestic and overseas visitors with a tech revolution in cultural production.

Yingge dance showed up at ICIF

Introducing a special food area that served hipster snacks, along with many pop-up dance and opera performances, the fair has attracted wide public participation. Visitors to the main venue in a single day have reached 140,000, hitting a record high.

Reporter | Chen Siyuan

Editor | Nan, James

Photo | ICIF

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