The 2024 Guangzhou International Shopping Festival kicked off on September 29, promising a festive celebration that spans the "National Day" and the "Mid-Autumn Festival" holidays.
The 13th edition of the Guangzhou International Shopping Festival aims to provide a lively and diverse shopping experience for visitors. With the launch of more than 100 promotional activities and a new round of trade-in incentives for consumer goods in Guangzhou, the festival will run until the end of the year, featuring a joint effort from key business districts across the city's 11 districts.
The grand opening ceremony showcased a unique blend of cultures, with the debut of the country's first shopping-themed MV, created using AI technology. The MV, titled "Millennium Commercial Metropolis, Shopping Paradise," showcases Guangzhou's vibrant shopping scene, setting the tone for the festive season.
2024 marks the 60th anniversary of the establishment of diplomatic relations between China and France, and the main venue, Tianhe Road Business District, was illuminated with French-inspired decorations, perfectly blending Chinese romance with French charm.
At the ceremony, two young girls from China and France sang the popular children's song "If You're Happy and You Know It" together. Representatives from the Guangzhou Tianhe Road Chamber of Commerce and the French Chamber of Commerce and Industry in China exchanged gifts, expressing their wishes for the prosperous development of Sino-French cooperation and the grand opening of the Guangzhou Shopping Festival.
The event also released the "Guangzhou Super City Routes", featuring nine unique itineraries that connect various business districts, landmarks, and tourist attractions, showcasing the diverse charm of the city.
Nine routes include:
City Living Room Route (Axis of the international metropolis): Huacheng Square (花城广场) - Guangdong Museum (广东省博物馆) - MALL of the WORLD (花城汇) - Guangzhou Opera House (广州大剧院) - Haixinsha (海心沙) - Ersha Island (二沙岛) - Haixin Bridge (海心桥) - Canton Tower (广州塔)
Artistic and Refreshing Route (Gathering place for literary youth): Miaoqian West Street (庙前西街) - Qiming Main Road (启明大马路) - Peizheng Road (培正路) - Xinhepu Road (新河浦路) - Dongshan Lake (东山湖)
Fashionable City Route (Fashion shopping paradise with dining and entertainment): Tianhe Road (天河路) - Tianhenan (天河南) - Shipai East Road (石牌东路)
Millennium Ancient Capital Route (Historical and cultural landmark of Guangzhou): Mausoleum Site of Nanyue King Museum (南越王博物院王墓展区) - Yuexiu Park (越秀公园) - Beijing Road (北京路) - Great Buddha Temple (大佛寺)
Cultural Tourism Vanguard Route (One-stop cultural, commercial, and tourism experience): Grandview Mall (正佳广场) - Guangzhou Tianhe Sports Center (广天河体育中心)- Guangzhou Book Center (广州购书中心)
International Neighborhood Route (Central business district gathering of Chinese and Western cuisine): Tiande Street (天德街) - IGC Plaza (天汇广场) - Zhujiang Dao Food Plaza (珠江道美食广场) - The Canton Place (广粤天地) - Machang Road (马场路)
Cantonese Nightlife Route (Nightlife and snack gathering along the Pearl River): Zhujiang Park (珠江公园) - Tiande Centre (天德广场) - Linjiang Avenue (临江大道) - Liede Bridge (猎德大桥) - Pearl River Red Boat (珠江红船) - Tram (有轨电车) - Party Pier (珠江琶醍)
Xiguan Ancient Style Route (Guangzhou's version of "The Place with Wind"): Liwan Lake (荔湾湖) - Cantonese Opera Art Museum (粤剧艺术博物馆) - Yongqing Fang (永庆坊) - Enning Road (恩宁路)
Continental European Style Route (Experience exotic flavors in Guangzhou): Aiqun Building (爱群大厦)- Nanfang Building (南方大厦) - Canton Custom House (粤海关) - Renmin Bridge (人民桥) - Shamian Island (沙面岛)
Moreover, Guangzhou has been promoting its international consumer center status, with a significant increase in the number of first-store brands. According to the latest report, Guangzhou has nearly reached the milestone of 1,000 first stores since the launch of its international consumer center development plan.
To capitalize on the upcoming Autumn Canton Fair, the shopping festival offers exclusive privileges for foreign visitors and Canton Fair delegates, including seamless foreign card payment, luggage storage, seven-day no-reason return policies, and special procurement discounts. These services are aimed at enhancing shopping convenience and comfort for both domestic and international consumers, converting the Canton Fair's visitor flow into increased consumption.
Text | Clarice
Photo | Nanfang Plus
Editor | Nina, James
