On the evening of March 16th, the "Shenzhen Design Week 2024" flagship project, "Milan-SZ Twin Cities Fashion Week," kicked off its activities at the Futian venue with the theme "Sino-European Fashion Life Summit."
At this event, Futian District in Shenzhen, in collaboraTion with five major commercial districts, launched a series of investment promotion, attraction, and industry exchange activities. Following the success of promoting six Shenzhen brands to participate in Milan and Paris fashion weeks in February, this event marks another milestone in the international fashion exchange.
The opening show featured six major international brands from the United States, Italy, and France, including VERA WANG, PINKO, bebe, Marie Elie, and PlaySERIOUS. The stage design incorporated maple leaf and butterfly elements, creating a "Spring Maple and Butterfly Dream" forest runway, where maple leaves, butterflies, and cloud bottles resonated gracefully.
Leading the show was VERA WANG from the United States. As a fashion house, it's known for introducing the concept of "fashion" into bridal design for the first time in the globe and maintaining a leadership position in the fashion industry to this day. It presented a spectacular bridal runway show at this event.
PINKO, an Italian high-end fashion brand, showcased its expertise in using top-notch Italian craftsmanship to interpret the qualities of women of different ages and personalities with charming original styles and unique brand personalities. The runway show oscillated between classic and avant-garde, traditional and modern, showcasing the fearless beauty of women.
Bebe showcased contemporary charm in American women's wear, breaking stereotypes and creating a new style for modern urbanites.
Originating from Paris, France, Marie Elie exudes ethereal beauty and fantasy, combining perfect craftsmanship with tradiTional handcrafting.
Established in 2015, Play SERIOUS selects global fashion boutique items. It selected Italian fashion brand Blumarine as the lead, along with refuseclub,a new Chinese-style brand, showcasing its aim to shape the fashionable theme of women's exquisite urban life.
The opening show significantly boosted district consumption by bringing fashion into the commercial district and integrating it with business to create a trendy destination. On the day of the event, foot traffic at One Avenue increased by 51.6% year-on-year, with sales up by 48.63%.
In February 2024, Futian District, along with six major Shenzhen fashion brands including NEXY.CO, KAVON, CHLOSIO, La Koradior, YINER, and ELLASSAY, engaged in Milan and Paris fashion weeks. This marked the first time for Shenzhen fashion brands to collectively enter the official schedule of Milan Fashion Week, paving the way for Chinese mainland fashion brands to enter the official event schedule of "Paris Fashion Week."
It is reported that Futian District will increase its support for the fashion industry, facilitate the linkage between domestic and foreign brands, promote domestic brands' overseas expansion, and actively build over 500,000 square meters of low-cost industrial space, awaiting the landing of fashion brands from home and abroad.
Source: Yangcheng Evening News
