October 23 of this year marks the 75th anniversary of Nanfang Daily, the most influential media outlet in Guangdong, China.
Guangdong, bordering Hong Kong and Macao, is China's largest province in terms of economy and population, with trade spanning the globe. With over 30 million overseas Chinese of Guangdong origin, the province garners significant global attention.
On October 23, 1949, Nanfang Daily was born shortly after the founding of the People's Republic of China. Since then, this newborn newspaper has continuously kept a "Guangdong Diary," creating a media legend of "Rising from the South China, Braving the Tide."
For 75 years, Nanfang Daily has consistently and deeply interpreted major national decisions and Guangdong's work deployments, providing timely, accurate, authoritative, and in-depth reporting. It has comprehensively told the stories of China and Guangdong, making positive contributions to Guangdong's high-quality economic and social development. With its actions, it has fulfilled the solemn promise made 75 years ago: "We have no other interests except for the interests of the Chinese people and the people of South China."
Over these 75 years, Nanfang Daily has continuously driven media transformation through self-innovation, evolving from a single newspaper into a full-media group with multiple communication media such as newspapers, magazines, websites, apps, WeChat accounts, Microblog accounts, and screens, covering over 460 million users. Its newspaper circulation has ranked first among provincial party newspapers nationwide for 39 consecutive years. Its new media platform, Nanfang Plus, ranks at the forefront in terms of communication power among provincial party newspaper apps. Nanfang Daily has taken the lead among national media in innovative development, writing the glory and dreams of South China.
With the rapid development of the internet and information technology, emerging media have risen swiftly, profoundly transforming the public opinion ecology, media landscape, and communication methods. Traditional media face unprecedented challenges. In the tide of media transformation, Nanfang Daily has promoted deep integration between traditional and emerging media in terms of content, channels, platforms, operations, and management. Adhering to the direction of integrated development, led by the construction of the "Two Apps and One Cloud" (Nanfang Plus, GDToday, and Nanfang Smart Media Cloud), it has focused on both domestic and international promotion, emphasizing both content and technology, continuously enhancing modern communication capabilities, and fostering a favourable situation where traditional and emerging media complement and enhance each other.
Since its launch on November 14, 2023, GDToday has been dedicated to establishing Guangdong's leading platform for international communication and the primary source for the world to learn about Guangdong. GDToday tells the stories of China and Guangdong to the world, strengthening the international communication capabilities of Nanfang Media Group and enhancing its global influence.
The way to grow is to advance with the times.
Today's Guangdong is in the midst of a thriving pursuit of high-quality development, and the Chinese path to modernization strides forward. Guangdong is solidly advancing its practice of Chinese-style modernization with the spirit of pioneering. A modernized new Guangdong, thriving, strengthened, and victorious through innovation, is striving to create new and greater miracles that will astonish the world with its pioneering achievements.
Today's Nanfang Daily has formed a full-media network, with systematic transformation accelerating. Nanfang Plus has nearly 200 million downloads and annual revenue exceeding 500 million yuan. GDToday's international communication effectiveness has been comprehensively enhanced. Nanfang Smart Media Cloud is accelerating the empowerment of new mainstream media. Nanfang Media Group firmly occupies the forefront of the country's media integration and transformation. A new full-media Nanfang Daily, with continuously enhancing guiding power, communication power, influence, and credibility, is exploring the path for a systematic transformation of mainstream media with its pioneering efforts at the forefront.
With the continuous development of the information society, emerging media have an increasing impact, and the mobile internet has become the main channel for information dissemination. In the face of the impact and challenges posed by emerging media, Nanfang Media Group has decided to adhere to long-term, focusing on the construction of modern communication capabilities and unwaveringly advancing the systematic transformation of mainstream media. It focuses on the changes in the public opinion ecology where "everything is media," strengthening the construction of the full-media communication system through deep integration. It focuses on the changes in data-driven and intelligent information technology, empowering the smart transformation of media with advanced technology. It focuses on the transformation and upgrading of cultural industries, driving diversified development with the "media plus" approach.
New Guangdong, new Nanfang Daily. On the new journey of advancing Chinese-style modernization, Nanfang Daily will uphold journalistic ethics innovate in communication, and progress with the times, continuing to be at the forefront of media transformation, gathering wisdom and strength for Guangdong to take the lead.
Related news: Nanfang Media Group publishes two books to document history of the past 75 years
Poster | Mia
Editor | Liao Ying, Nina, Will, James
