Monday marks the opening of the 135th Canton Fair in South China's trade hub, Guangzhou. One year on since the resumption of the physical edition of this globally renowned trade fair, has the sector of meetings, incentives, conferences, and exhibitions, or MICE, fully recovered?
What changes have stakeholders from MICE as well as supporting industries observed?
What insights can be obtained to fortify Guangzhou's status as a global “MICE hub?”
Stay tuned with Daily Bae for engaging discussions featuring leading scholars, industry insiders, and global guests, providing diverse and insightful perspectives.
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