This summer, lychees from Dongguan, a major city in South China's Guangdong Province, are set to debut in the Malaysian market. From July 13th to 14th, the fruit will first make its way to Penang, Malaysia, according to GDToday's campaign, Guangdong's Lychee Exports to Malaysia ("Flavor of Guangdong lychees, all the way to Malaysia"). The event was jointly organized by Kwong Wah Yit Poh Press Berhad.
The most anticipated part of the campaign will be the Trade Exhibitions for Guangdong Lychee Products on July 13th, scheduled at 11:00 AM (local time), Sunshine Square Bayan Baru.
The trade exhibition will mainly spotlight Xianjinfeng, a lychee variety from Dongguan. Xianjinfeng lychee, hailed as the "king of lychees", is renowned for its round shape, plump flesh, abundant juice, and intense aroma. It has gained popularity among local residents and international consumers for its unique combination of sweetness and crispness.
In the past, Guangdong lychees were limited to the local market, as preserving their freshness was a challenge. However, with the advancement in cold chain technology and smart logistics, Guangdong lychees are now exported to more than 20 countries and regions across six continents. Lychees from China have become a fruit that appeals to consumers all around the globe, adding to the gastronomic experience in different countries.
(Photo: Department of Agriculture and Rural Affairs of Dongguan)
Guangdong lychees are now exported to six continents, with major markets including the United States, Singapore, Indonesia, and the Philippines. Statistically, in the year 2023, the total agricultural exports from Guangdong Province were valued at 130.91 billion yuan, showing a growth of 13.3% compared to the previous year. Specialty fruits from the region lychees, longans, and pineapples, have played a key role in this, accounting for 26,000 tons of export, an increase of 46.7% compared to the previous year.
On July 14th, the campaign will reach another high point at the Guangdong Lychee Tasting Event and Launching Ceremony for the Call Campaign of Art Pieces for the New Dongguan Museum. The campaign aims to empower Guangdong lychee exporters to gain a larger share of the international market and create a stronger global presence. It also seeks to promote cooperation and exchanges between China and Malaysia, not only in trade but also in culture, history, humanities, etc.
Reporter | Jersey
Editor | Steven, Monica, James
