On the evening of November 2nd, the 2024 Guangzhou Fashion Week was officially unveiled at the Canton Tower. This event is one of the key annual activities under the "Guangzhou Fashion Release" initiative. Led by Deng Zhaoping, head of the Guangzhou Fashion Association and recipient of China's highest fashion design honor, the "China Fashion Design Top Award," the joint showcase of new collections from Zhonggang's original design brands brought together diverse and trendy designs, embodying the"new forces" of the Greater Bay Area.
During the opening ceremony, the Guangzhou Fashion Association reached strategic cooperation intentions with several organizations, including the Guangdong Textile Association, the leather fair in Italy LINEAPELLE, Yuexiu Zhonggang Leatherware Mall, Italian fashion institution Noziroh, Guangdong Association for Traditional Culture Promotion, Guangzhou Banma Tiaodong Technology Co., Ltd., Yingliu (Guangzhou) Technology Co., Ltd., Guangzhou International Wedding Dress Industry Exhibition, and the Bay Area Gambiered Canton Gauze R&D Center. In the future, all parties will engage in deep cooperation across multiple fields.
The four-day 2024 Guangzhou Fashion Week will successively showcase special releases from various fashion brands, including Xiran, BOY LONDON, the BOY BY BOY Top Ten Showcase from the SYSU International Innovation Valley, and Yuzhu Miao, among others. It will also host the 2024 Fashion Knitting and New Material Technology Forum, and the trend release conference of the leather fair in Italy LINEAPELLE, as part of a series of fashion-themed activities.
Additionally, the event will feature professional selections such as the Top Ten Fashion Designers of the Greater Bay Area, the inaugural Xinghewan Cup Greater Bay Area Supermodel Contest, and the 2nd Annual Bay Area Emerging Star Design Competition, collectively presenting a comprehensive picture of the development of Guangzhou's fashion industry.
As the venue for this Fashion Week, Haizhu District has leveraged the SYSU textile business circle, which is recognized as the largest textile and accessory trading base in China and even the globe, to expand its sectors in fashion design, fashion releases, live-stream e-commerce, and fabric R&D.
On one hand, the focus is on digital empowerment. Haizhu District aims to establish the SYSU business circle as a world-class textile and apparel distribution cluster, so as to promote the digital reconstruction of traditional trading scenarios. Companies such as VIPSHOP, Zhijing Technology, and Kuaizi Technology have begun facilitating the high-quality development of the fashion industry.
On the other hand, the emphasis is on design and research development. Haizhu District has been strengthening collaborations with professional institutions such as Sun Yat-sen University and Guangzhou Academy of Fine Arts to create new research and learning bases, bringing together a group of designers and forming new design industry clusters and brands.
A relevant official from the Haizhu District Bureau of Science, Industry, Commerce, and Information stated that in the future, the district will continue to provide initiatives for talent recruitment, investment promotion, business model enhancements, and industrial upgrades. The aim is to gather headquarter enterprises, fashion brand companies, and renowned domestic and international fashion designers to the core of the fashion industry, nurturing and attracting a batch of companies applying fashion industry big models, so as to build a high-end fashion event brand with international influence.
