In a recent interview with an SFC reporter, Liliana Lucioni, the President of Coach China, provides a compelling perspective on Coach's journey since entering China in 2008, highlighting the brand's strategic vision for growth, consumer engagement, and innovation in one of the world's most dynamic markets.
Looking forward, Coach aims to continue expanding while fostering strong connections with consumers. According to Lucioni, Coach remains optimistic about China's future market potential and plans to introduce its brand in new cities and platforms across the country.
Moreover, Lucioni emphasized that the company is actively seeking growth opportunities, particularly in the Greater Bay Area, and intends to renovate existing stores to meet the evolving demands of sophisticated consumers who seek both quality products and exceptional experiences that encourage self-expression and innovation.
