What sparks fly when a culture expo encounters internet celebrities? At the 20th China (Shenzhen) International Cultural Industries Fair (ICIF), a partnership with Taobao Live and TikTok has brought together offline and online platforms, inside and outside the exhibition halls, allowing more people to immerse themselves in creatively crafted cultural products and admire the beauty of culture through the lens.
The "Culture China" section at Hall Ten of the Shenzhen World Exhibition & Convention Center is packed with cultural products and trendy items from all over the country. Equipped with Taobao and TikTok live streaming rooms, the exhibition area invites numerous internet influencers and key opinion leaders to host live streams. With live footage synchronized on large screens at the venue, it seamlessly connects online and offline cultural consumption.
In the livestreaming sales area set up in the "Culture China" section, host Acai faces her phone, showcasing colorful gold bracelets. Thousands of online viewers are selecting gold jewelry displayed on their screens, demonstrating the vibrant purchasing power ignited by the ICIF.
In recent years, with the rise of live streaming on the internet, the ICIF, as an important platform for showcasing China's cultural industry and related exchanges, has been attracting more live-streaming platforms and top anchors. The ICIF has become an excellent opportunity for major live-streaming platforms to explore quality cultural products and expand their business scope, as well as a stage for internet celebrities to showcase their talents and broaden their influence.
This year, Liu Chuandong, the official "Goods Recommender" of the ICIF, has introduced a unique "dynamic streaming" mode, offering online viewers an extraordinary cultural experience. Through TikTok livestreaming, Liu introduces the stories behind cultural products, using easy-to-understand explanations and dynamic scene changes to capture the attention of online viewers and spark their interest in cultural products.
Source: Yangcheng Evening News
