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Business Trends | Exploration of high-quality development for cross-border e-commerce in Guangdong, a market-oriented approach

Guangdong's cross-border e-commerce is experiencing a remarkable surge in growth, fueled by overseas markets and evolving consumer demands. Statistics from the Department of Commerce of Guangdong reveal that in 2023 alone, the province's cross-border e-commerce import and export volume reached 843.3 billion yuan, marking a substantial 25.2 percent increase compared to previous years.

As businesses adapt to meet the needs of global consumers, Guangdong is witnessing a notable transition towards high-quality development in the cross-border e-commerce industry. This shift is underscored by the province's commitment to maintaining momentum in this trajectory of growth.
A recent provincial seminar and discussion on this topic held in Shenzhen underscores the province's commitment to fostering high-quality growth in this sector. Representatives from provincial-level cross-border e-commerce zones, public overseas warehouses, and enterprises across all 21 cities in the province convened to discuss strategies for capitalizing on global market trends and consumer preferences.

Through on-the-spot interviews with various stakeholders within the cross-border e-commerce industry, including sellers, platform operators, and service providers, GDToday attempts to have a deeper understanding of the industry trends and reveal how market orientation and the needs of foreign consumers have been instrumental in shaping the trajectory of this sector.

Reporter: Eastrbook, Tang Zitian

Video: Zhang Tianxiong

Editor: Nan, Will, James

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