Cultural and Natural Heritage Day falls on June 11. In celebration of the Day, from June 11 to 14, Guangdong plans to launch an intangible cultural heritage market, exhibition and shopping festival in the city of Zhongshan.

(Photo: Nanfang Daily)

The main activities will be held at Zhongshan's Sheraton Hotel and Sunwen West Road Pedestrian Street, including the launch ceremony, the 2022 "Intangible Cultural Heritage Shopping Festival", and a photo exhibition of the eighth batch of Guangdong's provincial intangible cultural heritage representative items. Zhongshan will also hold a series of activities in Xiaolan Town and Huoju Development Zone, allowing people to experience the city's intangible cultural heritage projects in an immersive way.

The shopping festival will be held both online and offline. The online shopping platform will be available from June 11 to July 10, and six live-streaming promotional activities will be launched on June 11 and 12. People can watch more live-streaming promotion activities on Taobao, Douyin, Xiaohongshu and Tencent Video to buy Guangdong's intangible cultural heritage products.

The offline intangible cultural heritage market will be held in Zhongshan from June 11 to 12, showcasing Guangdong's unique traditional skills, traditional arts and crafts, as well as selling food and cultural and creative products.

This year, people can also take part in a quiz online to win an intangible cultural heritage handicraft item through the official WeChat accounts of the provincial, municipal and prefectural departments of culture and tourism. In addition, citizens and tourists can also receive consumption coupons at the official online stores on Taobao and Douyin, or participate in a quiz at the offline market to win them.

Author: Holly

Editor: Wing, Olivia, Monica, Will, Jerry