A new multilingual media platform under China's Nanfang Media Group was officially launched on July 3, aiming to enhance the country's international communication efforts from its southern province of Guangdong.
The platform, called South, is the successor to GDToday, a media outlet focused on English-language news and global outreach. The rebranded platform includes a multilingual news website, an English-language mobile app, social media operations targeting overseas audiences, and partnerships with international media. Together, these channels reach over 20 million users worldwide.
Shumete Gizaw, under-secretary-general of the Organization of Southern Cooperation, sent a video message congratulating the launch. He stated that South provides an important platform for countries of the Global South to gain a deeper understanding of Chinese modernization while also amplifying the spirit and voices of the Global South on the international stage.
Gizaw expressed hope for closer cooperation with South in the future to promote mutual learning among civilizations and help build a shared future for the Global South.
Since 2021, South has published more than 50,000 news pieces. Its content has been cited over 8,000 times by international media outlets across 19 languages, with a total global reach exceeding 2.5 billion. The platform has also launched its signature event series, "South Salon," hosting over 90 events in 24 countries across Asia, Europe, Africa, and the Americas.
Reporter | Liu Xiaodi, Zhang Ruijun
Text | Liu Xiaodi
Video Editor | Ou Xiaoming
Video Script | Zhang Ruijun
Cameraman | Qin Shaolong
Editor | Yuan Zixiang, James, Shen He
