As the fifth China International Consumer Products Expo (CICPE) takes place in Hainan from April 13 to 18, global companies are reinforcing their commitment to the Chinese market amid rising trade tensions driven by U.S. President Donald Trump's sweeping new tariff measures.
Over 4,100 brands from 71 countries and regions are participating in the six-day event, making it the largest edition to date and highlighting China's growing appeal as a consumer market.
While Washington introduces "reciprocal tariffs" worldwide, foreign exhibitors at the expo are looking East. "We are not exporting to the U.S. We prefer, at the moment, to export to China," said a Swiss exhibitor.
Others pointed to China's market stability, growth potential, and open-door policies—including expanded visa-free access, eased business regulations, and the full removal of foreign investment caps in manufacturing.
The Hainan Free Trade Port, where the expo is held, underscores China's continued opening-up. With independent customs operations set to be launched by year-end, the port's low-tax, streamlined business environment is part of China's broader push to attract global investment. As some economies turn inward, China's message is clear: it remains open for business.
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China's consumer products expo welcomes global brands amid intensifying trade frictions
Reporter | Liu Xiaodi, Ouyang Zixuan (intern)
Video editor | Deng Yingheng
Video script | Liu Xiaodi
Cameraman | Liu Xiaodi
Cover designer | Deng Yingheng
Editor | Yuan Zixiang, James, Shen He
Some video footage was provided by the Online News Center of the China International Consumer Products Expo Organizing Committee.
