Guangdong's Huajuhong, a prized traditional medicinal material, was featured as the province's exclusive representative at the Brand Night of the 22nd China International Agricultural Trade Fair on October 17. The trade fair concluded on October 19.
A new-generation farmer from Huazhou (1st left) attends the Brand Night event.
During the special livestream, Liao Zhilue, a National People's Congress deputy and Huazhou farmer, shared innovative ways to promote the Huajuhong brand. A short promotional drama has amassed over one billion online views and boosted e-commerce sales by more than 30%.
Huazhou has advanced the Huajuhong industry through quality upgrades and creative marketing, establishing a multi-level brand system and strict quality standards. Seasonal tourism—spring blossom viewing, summer fruit picking, autumn processing, and winter wellness—has successfully integrated culture with agriculture.
Huajuhong ranks fourth on China's Regional Agricultural Brand Influence Index. Four local cooperatives showcased both traditional medicinal products and innovative consumer goods at the expo, highlighting the industry's growth.
Reporter: Yang Jianxiong
Photo: Li Lixia
Editor: Liu Lingzhi, James Campion, Shen He
