The "Greater Bay Area Chinese-Portuguese Media Content Platform" was officially launched on May 23 in Lisbon, Portugal, during the "Chinese Styles, Portuguese Flavors" Sino-Portuguese Cultural Festival.
The event, hosted by China's Nanfang Media Group and co-organized by GDToday and the Portugal-China Chamber of Commerce and Industry, brought together nearly 100 guests from government institutions, business communities, media outlets, and Chinese language schools.
The platform aims to strengthen media cooperation and facilitate the exchange of news and cultural content between China and Portuguese-speaking countries, reaching a global audience of nearly 300 million Portuguese speakers.
Chinese Ambassador to Portugal Zhao Bentang praised the launch as "very meaningful," highlighting its potential to enhance mutual understanding. "This platform can fully unleash its potential by introducing Chinese culture, economy, politics, and history to Lusophone countries—and vice versa," Zhao said. "It plays a vital role in promoting cooperation between the two sides. We strongly support it."
The ambassador also emphasized the value of the cultural festival, which showcased Chinese cuisine, wine, and traditional crafts like paper cutting. "This gives the Portuguese people a vivid impression of Chinese culture," he said. "It's a powerful way to communicate China's cultural essence."
Bernardo Mendia, Secretary General of the Portugal-China Chamber of Commerce and Industry, echoed Zhao's views, noting that cultural understanding begins with access. "Media can help us break knowledge barriers and facilitate communication," he said. "This platform is extremely meaningful in connecting Portugal and China."
Carlos Alberto, a journalist with Lisbon's Iris FM radio, said the platform offers important insights into China. "It allows Portuguese citizens and journalists to gain a better understanding of Chinese culture," he said. "China is a vast country, and I'm always learning. I love China and the Chinese people—they are very friendly."
With its festive atmosphere, the festival also served as a symbol of the growing cultural and media ties between China and Portugal—highlighting how a shared platform can bring distant nations closer together.
Reporter: Li Fangwang
Videographer: Guo Hongda, Li Fangwang
Poster: Guo Hongda
Photo: Zhang Ziwang
Editor: Hu Nan, James, Shen He
