At the 21st China (Shenzhen) International Cultural Industries Fair (ICIF), Nepal's delegation of four enterprises showcased their cultural treasures, with one company highlighting China's unmatched role in their global business strategy. Angel Hands, a high-quality Nepalese handicraft seller, reported that 90% of its market focuses on China, underscoring the nation's pivotal position as the "largest market" for international cultural trade.
Nepalese enterprises occupy almost 1/5 of the exhibition hall with 8 booths at ICIF.
Frank, the marketing manager of Angel Hands, greeted visitors in fluent Mandarin at the company's three bustling booths. Among the vibrant displays were Nepalese handmade scarves and signature singing bowls, which drew crowds at last year's expo.
Frank attends to visitors in fluent Chinese.
"The singing bowls were a hit in Shenzhen. We still have repeat buyers here," Frank shared, striking a bowl to demonstrate its soothing resonance. "It's not just a product—it's an experience that connects cultures."
In addition to offering Nepalese specialty products, Frank also wants to share Nepal's signature philosophy of happiness.
Having participated in ICIF five times, Angel Hands credits the fair with forging lasting partnerships. "One exhibition here can secure clients for life," Frank explained. He noted a customer relationship spanning five years, sustained entirely through ICIF connections.
While Angel Hands has tested markets globally, Frank emphasized that results elsewhere pale in comparison to China. "Our main hub is China. We even relocated here to deepen our focus," he said.
Frank echoes the sentiment of ICIF's efficacy in empowering international SMEs, citing a variety of clients he has found through the fairs: individual buyers, boutique entrepreneurs, spar outlets, clothing stores, and even custom clients who buy his products in bespoke designs as gifts among Chinese—a testament to China's layered business landscape and diverse demographic needs.
"Engaging with a wide array of Chinese customers over time, I picked up Chinese. This progressive and natural process makes the fair about more than just business; it's also about culture," he said.
Reporter/Script | Huang Xinyi
Video | Zeng Xiangxing
Poster | Lai Meiya
Photo | Zeng Xiangxing
Editor | Ouyang Yan, Hu Nan, James, Shen He
