On March 11, a policy briefing was held to unveil the newly revised measures for supporting the development of the culture and tourism industry in the Guangdong-Macao In-Depth Cooperation Zone in Hengqin.
The event, organized by Hengqin's Economic Development Bureau, drew over 100 industry leaders from the Macao-Hengqin tourism sectors, marking a strategic shift toward a more internationalized and digitally integrated tourism ecosystem.
The revised policy introduces a comprehensive "three-in-one" support framework focusing on industrial quality, diversified business formats, and service upgrades.
These measures are designed to cultivate signature brands and activate market innovation, accelerating Hengqin's transformation into a world-class tourism and leisure resort while leveraging Macao's international advantages.
A standout feature of the new policy is the significant investment in internationalization. To enhance the experience for global travelers, Hengqin will now subsidize 50% of the costs (up to one million yuan) for enterprises developing multilingual signage and digital tour guide systems.
Furthermore, a new specialized incentive has been introduced for tour guides proficient in minor languages, aimed at elevating the professional standards of the local hospitality workforce.
Integration with Macao's unique heritage is also a top priority. The policy now offers specific rewards for Macao's time-honored brands to establish a presence in Hengqin.
Financial incentives will be stacked for integrated "Macao+Hengqin" products, including cross-border film production, study tours, and boutique travel itineraries, fostering a seamless tourism experience across the two regions.
Embracing emerging trends, the new measures also provide robust support for the low-altitude economy, including helicopter sightseeing tours and drone light shows.
The night economy also receives a boost, with subsidies for evening performances and cultural creative markets increased to a maximum of 1 million yuan.
Notably, the policy lowers the entry threshold for small and medium enterprises (SMEs); for instance, developers of cultural and creative products can now access tiered rewards, ensuring that even smaller enterprises can benefit from regional growth.
The session concluded with an interactive B2B networking segment, where enterprises from both sides explored collaborative product development under the new policy framework.
As Hengqin enters its second phase of development, these targeted subsidies represent a clear roadmap for a smarter, more inclusive, and globally competitive tourism destination.
Reporter | Guo Chuhua
Photo | Hengqin Online
