A new flagship store blending China Sports Lottery, coffee, and cultural creativity opened in Jieyang's Ancient City on September 17. Branded "Jie Xiao Tang (揭小唐)," the venue serves as both a retail outlet and a cultural hub, redefining the lottery shop experience.
The lottery shop serves as both a retail outlet and a cultural hub. (Photo: Jieyang Sports Lottery Center)
Located at No. 65 Dianma Road on Zhongshan Street, in one of southern China's most historic quarters, the store combines lottery services with culture and lifestyle. Its interiors draw on local architecture and Chaozhou-Shantou folk traditions to create an immersive experience, where visitors can not only buy tickets but also enjoy coffee, browse cultural products, and explore exhibits showcasing the lottery's social contributions.
By promoting responsible lottery and channeling funds into public welfare, the store positions itself as both a commercial space and a community asset. "This is not just a place to buy lottery tickets," a representative said. "It's about connecting people with culture, creativity, and the lottery's positive social impact."
Reporter | Tang Chusheng
Editor | Liu Lingzhi, James Campion, Shen He
