On the evening of May 9, a unique countryside fashion show lit up Chendian Town in Chaonan District, Shantou, where models walked an open-air runway set among rice fields, wearing intimate apparel produced locally in Chendian.
Against a backdrop of lush paddies and a wooden boardwalk runway, 40 models moved beyond the traditional catwalk format to present a distinctive visual experience. The vibrant green fields and colorful fashion pieces together created a striking summer countryside scene.
The event also featured cultural performances highlighting Chendian Town's transformation from traditional manufacturing toward smart fashion manufacturing. Exhibition booths showcased locally made intimate apparel, textile products, cultural and creative goods, and agricultural specialties, offering companies opportunities for product promotion and business exchange.
Known as "China's Famous Underwear Town", Chendian Town is home to more than 2,000 underwear-related enterprises, with an annual output value exceeding 10 billion yuan and a workforce of over 100,000 people. The town has developed a complete industrial chain spanning raw materials, AI-assisted design and high-quality manufacturing, earning recognition in the international fashion industry for its diverse styles, craftsmanship and advanced production capabilities.
Author | He Fengyu
Photo | Chaonan Zaixian
