Guangzhou is showcasing a strong presence at the ongoing 2025 China International Fair for Trade in Services (CIFTIS), which opened on September 10 in Beijing, with a delegation of 28 enterprises from the city displaying a diverse array of technological strengths.
Guangdong's pavilions in this year's CIFTIS.
The products brought by Guangzhou span high-tech innovations, digital solutions, and cultural services, highlighting the city's expanding role in the global service trade landscape.
Leading the display in smart technology, Guangzhou EHang Intelligent Technology exhibited its model of the EH216-S autonomous aerial vehicle, while interactive display company CVTE presented its fully self-developed industrial quadruped robot, the MAXHUBX7, designed to operate across challenging terrains with high-precision navigation.
Autonomous aerial vehicle from Guangzhou EHang Intelligent Technology.
In the digital services segment, overseas marketing service provider Tec-Do 2.0 attracted attention with its proprietary MarTech+AI digital globalization platform, which boosts marketing efficiency by over tenfold.
AI-powered overseas marketing digital platforms on display.
The cultural zone featured prominent Guangzhou-based companies such as 37 Interactive Entertainment, Winsing Animation, and Longshine Publishing, offering immersive gaming experiences, animated IP-based early education robots, and multi-format derivatives from the Chinese classic Jin Yong's martial arts novels, integrating physical, digital, and audio elements.
Cultural products of Guangzhou-based enterprises.
As the world's largest comprehensive event in the service trade sector, CIFTIS provides an essential platform for exhibitions, international forums, and business matching for trade in services.
This year's CIFTIS, which runs through September 14, emphasizes technology enablement and smart applications more than ever before, with scientific and technological innovation deeply embedded throughout the exhibition—a theme strongly reflected in Guangzhou's offerings.
Also highlighted by Guangzhou's presence were major service export platforms from the city, including the Tianhe Central Business District National Digital Service Export Base and the Panyu District National Cultural Export Base.
From cutting-edge products to robust trade platforms, Guangzhou's participation at CIFTIS illustrates the city's strategic effort to build core competitiveness through differentiated advantages, forming a diversified and resilient structure for global market expansion.
According to recent data, Guangzhou's total service trade import and export volume surpassed $75 billion in 2024, growing 26.5% year-on-year and ranking fourth among all Chinese cities. The sector continued its strong performance with double-digit growth in the first half of 2025.
Reporter | Huang Xinyi
Photo | Guangzhou Commerce Bureau
Editor | Hu Nan, James Campion, Shen He
