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Five posters to decode how Guangzhou's beauty industry sets global trends

The 4th Guangzhou Cosmetics Week opened at the Guangzhou Baiyun International Convention Center on November 5, under the theme "Beauty of the Greater Bay, Trends Across the Globe."

With a higher profile, broader connections and more diverse content, this year's Cosmetics Week is showing the world the strong momentum of Guangzhou's beauty industry.

The Annual Report on Cosmetics Industry of Guangzhou 2026 was released during the event. Its figures point to robust growth: Guangzhou's cosmetics output value exceeded 120 billion yuan in 2025, and in the first seven months of 2026, cosmetics exports reached 6.48 billion yuan, up 33 percent year on year, with products sold to more than 170 countries and regions.

How strong is Guangzhou's beauty industry? What are the latest trends? These posters explain Guangzhou's booming "beauty economy."

Reporter | Guo Suying

Design | Zhao Fengyi

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