The 2026 Guangdong Quality Products Exhibition opened in Guangzhou on July 24, the provincial capital of Guangdong, offering a new sourcing window for global buyers.
The exhibition is a key pillar of the "Guangdong Goods Go Global" autumn campaign, which was launched concurrently on July 24 to connect high-quality Guangdong-made products with domestic and international markets.
Eric Wang, China representative of the Vietnam-China Trade & Investment Consortium, shared insights into the promising prospects for Guangdong products in the Vietnamese market. He noted that Vietnam currently has a population of about 100 million and a per capita GDP of about US$5,000 and is expected to enter a phase of rapid economic growth over the next 5 to 10 years.
Against this backdrop, Vietnam's demand for consumer goods in terms of variety, quality and personalization is growing, but the country's domestic supply chain falls short of meeting the demand.
"Guangdong products have clear advantages," he said, adding that most consumer goods exported to Vietnam from China enjoy tariff exemptions, giving Guangdong products a competitive edge in price, quality, product variety and design capabilities.
"Chinese brands like DJI drones, Anker chargers and UGREEN have gained strong traction in Vietnam, while an innovative peelable candy from Jiangmen, Guangdong, has also successfully built brand presence there," he said.
Reporter: Xie Maishi, Huang Xinyi, Hu Nan
Video: Xu Anrui, Gao Jianling (intern)
Huang Yawen (Intern) also contributed to the story.