Chen Xiaoyun, vice president of POP MART, highlighted the attitude Chinese enterprises should uphold when going global: we should view the world as equals. This was stated at the Forum on Empowering Cultural Trade with Digital and Intelligent Technologies on May 27, which is a part of the Forum on Building China's Cultural Strength 2025.
She shared how the company introduced the concept of designer toys to China and won over global consumers. She believes that a strong IP can transcend cultures, and POP MART's global journey reflects a broader vision for Chinese companies: to engage with the world on equal terms.
Reporter | Dai Bosi
Camerman | Pan Jiajun
Video Editor | Ou Xiaoming
Editor | Ouyang Yan, Hu Nan, James, Shen He
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