Yang Jun, senior vice president of 37 Interactive Entertainment, shared how the company integrates rich elements of Chinese heritage into its games using cutting-edge technologies at the Forum on Empowering Cultural Trade with Digital and Intelligent Technologies on May 27. This forum is a part of the Forum on Building China's Cultural Strength 2025.
As Chinese games go global, they're not just exporting entertainment but also planting cultural seeds. From the Maritime Silk Road and Cantonese traditions to dragon boats, shadow play, and even Guangzhou's iconic Qilou arcade buildings, he highlighted that the company embeds heritage into gameplay to preserve and promote China's stories on a global stage. Even Japanese players, intrigued by the in-game Qilou, have traveled to Guangdong to see them in real life.
Reporter | Dai Bosi
Camerman | Pan Jiajun
Video Editor | Dai Bosi
Editor | Ouyang Yan, Hu Nan, James, Shen He
