From May 21 to 25, 2026, the 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) is being held at the Shenzhen World Exhibition & Convention Center.
A major highlight of this year's fair was the newly introduced APEC pavilion, where member economies, including Vietnam, Thailand, and Australia, showcased a vibrant array of cultural products, enhancing the event's global profile.
The fair also highlighted Shenzhen's original artistic creations, including the film "Dear You" and the dance drama "Wing Chun", showcasing the growing global reach and influence of Guangdong's cultural creations.
Curious about the taste of Vietnamese coffee, the feel of the Xiangyunsha (Gambiered Guangdong gauze, the same material used in "Wing Chun"), or the latest surprises from Qianhai's cultural IP "Nailong"? On May 22, Jim Filbird, better known online as "Five-Star Commentator MacArthur," visited the fair. Together with Crystal, a reporter from South, he toured the booths and rated the "wonderful value" of cultural innovations on the spot.
Reporter | Cai Minling
Video | Xie Haoran
