The 5-day 21st China (Shenzhen) International Cultural Industries Fair commenced in Guangdong province, China's economic powerhouse, on May 22. On the same day, Guangdong announced a series of policies aimed at promoting the development of the gaming industry through measures such as financial subsidies.
At the Fair, Guangdong's gaming firms are showcasing how they're merging cutting-edge technology with cultural storytelling. From hyper-realistic VR experiences to AI-driven content localisation, these companies are not just exporting games—they're also exporting China's heritage.
Through games, what kind of Chinese stories have these enterprises shared with the world? How do they tailor content to meet the needs of players from different countries and regions? With the support of policy packages, how will they further adjust their strategic layout overseas? Let's follow the video to find out.
Reporter | Chen Jinxia
Poster | Cai Junru
Video | Qin Shaolong
Editor | Ouyang Yan, Hu Nan, James, Shen He
