What's lighting up your TikTok FYP? That viral pigment, that glass-skin glow, that everyday slay—chances are, it's made in Guangdong. With 1,857 cosmetics manufacturers pumping out versatile looks for consumers in more than 170 countries, this southern China hub is bringing global beauty trends straight to your vanity.
In 2025, Guangzhou alone exported $1.6 billion worth of beauty and personal care products, marking a 25.2% surge to claim the top spot nationwide. Products move from lab to shelf in days, not months. This is where global makeup meets speed, scale, and creative energy.
With the "Guangdong Goods Global Reach" spring promotional campaign rolling out globally, Guangdong's C-Beauty is no longer just participating in global trends; it is actively shaping them. Ready to glow up? Watch the video to find out.
Reporter: Zeng Xiangxing
Video: Zeng Xiangxing
Poster: Zeng Xiangxing
Wang Ziyi (intern) also contributed to the story.
