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#ICIF2025 in Action ②: Toy craze at ICIF 2025

The 5-day 21st China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off in Guangdong province, China's economic powerhouse, on May 22.

China's globally watched brand, trendy toy giant Pop Mart, brought its stylish Labubu dolls to the expo, which has sparked a worldwide craze.

Reporter: Zeng Xiangxing, Chen Siyuan

Video: Zeng Xiangxing

Editor: Ouyang Yan, Hu Nan, Shen He

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