Recently, a coffee grinder from Guangdong has gone viral overseas. It even hit No.1 on AliExpress's best-selling kitchen appliances list. It's made by this Foshan company. You might not recognize the name, but their coffee machine—HiBREW has been a long-time bestseller overseas.
While other brands are locking users into their own coffee capsules, HiBREW went the opposite way. They built an open system. One machine works with multiple capsule brands. And even your own ground coffee works too.
After launching overseas, HiBREW became a real traffic magnet. Top influencers are doing in-depth reviews. Lifestyle creators are recommending it for daily use. On YouTube alone, the HiBREW tag already has over 1,000 videos. Many of them have tens of thousands of views.
Reporter: Bai Hua
Video: Yao Yawen
