The 5-day 21st China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off in Guangdong province, China's economic powerhouse, on May 22. Recognised as one of China's most influential cultural expos, ICIF 2025 features 305 overseas exhibitors from more than 65 countries and regions, including prominent international names such as the Frankfurt Book Fair.
The cultural products shown at the fair are not only fun and innovative—but, most importantly, smart and cutting-edge. Follow our reporters to check it out!
Reporter | Li Muzi
Videographer | Liang Zijian
Video Editor | Liang Zijian
Poster | Cai Junru
Editor | Hu Nan, James, Shen He
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