The Thailand red carpet premiere of the Guangdong-produced film Dear You took place at SF World Cinema, Central World, in Bangkok on August 3. As a companion event, IP Guangdong partnered with South to host a themed exhibition of the same name.
Closely tied to the narrative of Dear You, the exhibition featured several immersive zones. It displayed authentic replicas of Qiaopi letters from the film, alongside a giant envelope installation and a wall of memorable quotes.
The event also showcased immersive Chaoshan heritage displays, interactive letter-writing stations and check-in counters with free gifts. By translating cinematic emotion into tangible reality, the exhibition invited visitors to personally discover the rich history and heartwarming human connections behind Qiaopi.
Author | Jiang Chang
Photos | IP Guangdong
