Jiangmen's Xinhui chenpi, a sun-dried tangerine peel specialty, recently made an appearance at the Guangdong City Football Super League, also known as Yue Chao.
Earlier, at the Yue BA games, the Jiangmen team also presented chenpi to their opponents as a gesture of sportsmanship.
Xinhui chenpi has grown into a major industry. In 2025, its supply chain generated a total output value of 28.3 billion yuan, topping China's regional agricultural brand influence rankings for the third consecutive year.
A time-travel comedy short drama, "The Chenpi Code", recently started filming, presenting traditional chenpi-making techniques with a lighthearted touch.
Meanwhile, a new "National Intangible Cultural Heritage Xinhui Chenpi Experience Base" has got approval. Backed by Xinbaotang, a time-honored brand, the 300-million-yuan project will feature exhibition halls, an education center, and even a chenpi-themed hotel.
From the pitch to the screen and the tourist trail, this time-honored ingredient is finding new ways to reach a younger generation.
Author: Lyu Yongyi, Zhang Jingyuan
Photo: Nanfang Plus
