Since the National AI Application Pilot Base (Mobile Terminal Division) was established in Dongguan Binhaiwan Bay Area, it has accelerated the transformation of AI terminal technologies from laboratory prototypes into market-ready products. Leveraging the base's one-stop pilot testing services, a cohort of innovative enterprises here have achieved rapid growth.
Founded in January 2025, Toycity is an innovative technology company dedicated to the deep integration of AI technologies with smart trendy toys. Its business scope covers AI application software development, AI algorithm and large language model deployment, R&D, manufacturing, and sales of smart trendy toys and intelligent companion hardware, integrated all-in-one solutions combining smart hardware and AI systems, IP digital operations, content services, and data security services. The company also collaborates with leading technology platforms to support efficient product rollouts.
Toycity focuses on four core scenarios: family companionship, emotional support, early childhood education, and trendy toy collection. Its flagship product, the XiaoPa AI Doll, integrates multimodal emotion recognition algorithms, generative AI interaction technology, and an end-to-cloud collaborative security architecture. It supports functions such as emotional companionship, voice interaction, health reminders, and knowledge-based Q&A, turning static trendy toys into warm, intelligent companions.
Developed and supplied independently by Toycity, the XiaoPa AI Doll is backed by full-chain R&D capabilities across algorithms, software, hardware, and content. Since its market launch, the user experience has evolved from static ornaments and one-way voice playback to two-way emotional interaction, significantly increasing average daily use. Its commercial value has also expanded from one-off hardware sales to a sustainable "hardware + content + services" value loop, supporting long-term operational revenue. Meanwhile, AI-powered design and production workflows accelerate product iteration, improve cost control, and enable more dynamic inventory adjustment.
For many AI enterprises, pilot testing has long been a major challenge in the transition from technical prototypes to consumer-ready products. By leveraging the national-level platform resources of the National AI Application Pilot Base, Toycity has moved quickly to complete the commercialization loop from technical achievements to marketable consumer products.
The National AI Application Pilot Base and Toycity are now jointly launching and promoting the new 4G version of the XiaoPa AI Doll. With support from the base's industrial alliance and channel resources, the product gains national-level endorsement and a first-mover advantage, helping accelerate its rollout across diverse application scenarios, including telecom operator partnerships and trendy toy retail channels.
Author: Li Jingru
Photo: Nanfang Plus
