Zhanjiang, home to one of Guangdong's "Three Famous Chickens," is formulating an internationalization strategy to build a globally influential brand. The push follows a special meeting on January 7 focused on developing the Zhanjiang chicken industrial chain for global markets.
Zhanjiang chicken farm
Renowned for its unique flavor and excellent quality, Zhanjiang chicken is a key component of Lingnan food culture. Currently, Zhanjiang produces 60 million Zhanjiang chickens annually, with an output value of 2.6 billion yuan, and has over 700 chicken farms, including 15 large-scale enterprises with annual production exceeding 100,000 each.
The meeting outlined the development directions for Zhanjiang Chicken's global expansion. For instance, the city will promote standardized and large-scale breeding and establish a comprehensive quality traceability system. Additionally, it will develop pre-cooked food products and expand into global markets by capitalizing on opportunities arising from RCEP and the Hainan Free Trade Port development.
Reporter: Liu Dongming
Photo: Wu Dongjun, Gong Yukun
Editor: Wei Shen, James Campion, Shen He
