Poster of the LABUBU-themed pop-up in Guangzhou (Photo: Parc Central)
A quirky pop-up featuring LABUBU, one of POP MART's most beloved art toy characters, is set to open on June 13 at Parc Central, Guangzhou, South China.
LABUBU, a mischievous forest creature with big ears and a toothy grin, is one of the most iconic figures of POP MART, a leading cultural and entertainment company in China. Loved for its whimsical, slightly spooky charm, LABUBU has captured the hearts of fans worldwide—and now, it's stepping off the shelves into a full-sized experience.
LABUBU (Photo: Nanfang Plus)
Based on LABUBU's latest series, THE MONSTERS WACKY MART, the event runs from June 13 to August 31, offering fans a close-up encounter with its charm. Visitors will meet LABUBU dressed as popular convenience store items such as milk cartons, cup noodles, chips, and corn, with each figure crafted with playful details that reflect the appeal of grocery packaging.
The pop-up event features two sections: an outdoor exhibition zone that is free to the public and requires no reservation, and a pop-up shop that requires advance booking. On June 13, the event will launch in four cities across China—Guangzhou, Beijing, Shanghai, and Chengdu—with Guangzhou being the very first stop in South China.
LABUBU-themed pop-up at Parc Central, Guangzhou (Photo: Parc Central)
Special Highlights
·Eight must-visit check-in spots
At Parc Central, eight LABUBU-themed check-in spots await visitors across outdoor exhibition areas on L1, B1, and L3, as well as an indoor zone on B2. Guests can participate in free stamping and rubbing activities in the B1, B2, and L3 sections.
·LABUBU-themed buses
Following the opening on June 13, three LABUBU-themed buses will run daily across Guangzhou City as part of the event.
LABUBU-themed pop-up at Parc Central, Guangzhou (Photo: Parc Central)
Event Details
Dates: June 13 - August 31, 2025
Venue: Parc Central, Tianhe District, Guangzhou
Ticket Information:
·The outdoor exhibition area is free to the public and requires no reservation.
· Advance booking for the pop-up shop is available via POP MART's official WeChat mini-program ("泡泡玛特Pop Mart") for RMB ¥0.01. Visitors will receive a free postcard upon entry.
LABUBU-themed pop-up at Parc Central, Guangzhou (Photo: Parc Central)
For LABUBU fans, it's a must-see. For everyone else, it's a glimpse into China's booming art toy and youth pop culture scene. Whether you're a dedicated POP MART collector or just looking for something fun to do in Guangzhou, this LABUBU-themed pop-up hits the sweet spot—both literally and figuratively.
Reporter | Li Muzi
Editor | Hu Nan, James, Shen He
