Guests and Malaysian officials attend the MIHAS 2026 announcement event in Kuala Lumpur on April 28, 2026
As the world's most established trade platform for the halal sector, the 22nd Malaysia International Halal Showcase (MIHAS 2026) will take place from September 23 to 26 at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur.
The announcement was recently made by the Malaysia External Trade Development Corporation (MATRADE), Malaysia's national trade promotion agency.
Themed "Shaping Trust, Driving Resilience", MIHAS 2026 is designed to connect international businesses with verified halal-compliant product and service suppliers through high-value business engagements and cross-border trade opportunities.
The event responds to rising demand for trusted, transparent and efficient trade ecosystems amid ongoing global supply chain shifts, market fragmentation and cost pressures.
Positioned at the heart of Southeast Asia and recognized globally for its robust halal ecosystem and certification standards, Malaysia continues to serve as a strategic gateway for international halal trade and market access across the ASEAN region.
Hosted by the Ministry of Investment, Trade and Industry and organized by MATRADE, MIHAS 2026 will leverage intelligent digital trade tools to enhance business matching, streamline engagement and improve commercial conversion opportunities for participants.
This broad market reach underscores the growing global demand for certified products and reinforces MIHAS' role as a central marketplace for cross-border trade and partnerships.
MIHAS 2026 is set to generate over US$1 billion in trade value, supported by 2,380 exhibition booths and participation from visitors across 45 countries.
International buyers will be matched with importers and sellers from Malaysia and beyond, based on sourcing requirements and business interests across 14 industry clusters. Exhibitors will benefit from targeted lead generation, business matching support and real-time engagement insights designed to maximize returns on participation.
Trade visitors will also gain access to curated market insights, conferences, networking opportunities and multilingual engagement tools throughout the four-day event.
Beyond trade matching, MIHAS 2026 will also offer international participants opportunities for brand visibility and strategic networking.
Malaysia continues to be a key player in the global halal economy, with total halal-related exports reaching more than US$17 billion in 2025. Key export segments include food and beverages, quality-assured ingredients, and palm oil and derivatives, with strong demand across major international markets such as China, Singapore, the United States, Japan and Indonesia.
Reporter | Zhang Ruijun
Photo | Malaysia External Trade Development Corporation
