With temperatures topping 40°C across much of Europe in the summer of 2026, handheld mini fans from Shenzhen's Longgang District flew off the shelves. Sales in the region have multiplied by three to five times year-on-year, and tens of thousands of units at Amazon's German and French warehouses sold out completely, forcing urgent airfreight replenishment from China.
Mini fans are taking Europe by storm.
The fans are produced by Shenzhen JisuLife Technology Co., Ltd. Over the past decade, JisuLife has shipped more than 70 million units worldwide, covering over 100 countries and regions. According to Euromonitor International, the company has ranked first in global USB mini fan sales volume for four consecutive years, and in 2024 it also led the market in sales value with a 12.8-percent global share.
Euromonitor: JisuLife No. 1 in global USB mini fan sales, 4 years running
Behind the sales surge lies the company's in-house technology. JisuLife integrates a three-phase brushless DC motor, typically found in high-speed hair dryers, with aviation-grade turbine blades into a palm-sized portable fan. The device offers stepless speed adjustment across a 1-100-level range, with a claimed battery life ranging from 6.5 to 40 hours. According to the company, the design aims to balance airflow and endurance, addressing a long-standing trade-off in conventional mini fans.
According to a company representative, the motor, battery and airflow technologies used in the products are all developed in-house. The company currently holds more than 800 patents, and several of its products have received international design awards including the Red Dot Award and the iF Design Award. The design creates a synergy between engineering performance and industrial design.
Mini fans hit major global retailers.
JisuLife's overseas expansion has closely mirrored the map of APEC economies. It made its U.S. debut in 2018-2019 and became the category leader within its first year, before moving into major retail chains such as Costco, Walmart and Target. In 2023, it accelerated its push into Southeast Asia, where it now leads sales in Thailand, Singapore, Malaysia and other markets. Since 2024, it has expanded into Japan, South Korea, Australia and Europe. The company has appeared at CES in the U.S. for three consecutive years and at IFA in Germany for two, and has served as an official partner at the Coachella Music Festival multiple times.
JisuLife products make frequent appearances on the global stage.
Cloud Park in Bantian, Longgang District, Shenzhen, serves as the company's headquarters, placing it within a highly concentrated cross-border e-commerce cluster. Mold manufacturing, e-commerce intelligence and international talent are all readily accessible nearby, and the company regularly draws on district-run exchange events to access resources that support its overseas expansion.
The mini fan is showcased at Longgang District's Greater Bay Runway.
Its R&D team operates from Shenzhen, while manufacturing is based in Fenggang and other areas along the Shenzhen-Dongguan border, with the core supply chain rooted in the Pearl River Delta. JisuLife's market performance is, to some extent, a reflection of the supporting capacity that Guangdong's industrial clusters provide to consumer electronics brands.
As the APEC Economic Leaders' Meeting is set to be held in Shenzhen this November, JisuLife hopes to let global consumers feel "China Cool".
Reporter | Zhang Siyu
Photos | JisuLife Technology Co., Ltd.
