A marketing campaign promoting Guangdong Spring Festival delicacies will be launched on January 30 in Shanghai, with Zhanjiang-branded (Zhanpin) enterprises bringing the city's signature Spring Festival flavors to consumers in Shanghai.
Zhanpin products
In recent weeks, Zhanjiang has actively advanced the "Guangdong Goods Global Reach" sales campaign, rolling out diverse promotional efforts for Zhanpin products. During the Shanghai campaign, a wide range of specialties—including fish, premium seafood, pineapple pastries, and rice cakes—will be showcased, offering residents a taste of distinctive Lingnan cuisine.
Foreign visitor praises the quality of Zhanpin products.
As a major agricultural and marine city, Zhanjiang boasts rich resources in agricultural, marine and poultry products, along with an abundance of fresh fruits and vegetables.
Golden Pomfret
To date, Zhanjiang has certified 176 products under the Zhanpin brand to high standards. In 2025, annual sales of these branded products surpassed 13.5 billion yuan, underscoring the brand's rising market influence.
Reporter | Lin Lu
Photo | Wu Dongjun
Editor | Wei Shen, James Campion, Shen He
