On May 22, the 21st China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off in Guangdong province.
The 5-day 21st China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off in Guangdong province, China's economic powerhouse, on May 22.
Recognized as one of China's most influential cultural expos, ICIF 2025 features 305 overseas exhibitors from more than 65 countries and regions, including prominent international names such as the Frankfurt Book Fair.
A significant highlight of this year's fair is the first-ever "Chinese Culture Going Global" section, which allows Chinese enterprises to showcase their cultural exports, focusing on digital content such as web novels, dramas, and online games.
Chinese AI search innovator DeepSeek and trendy toy giant Pop Mart—both making global headlines this year—are participating with cutting-edge equipment and stylish blind boxes.
Reporter: Hu Nan, Chen Jinxia, Zeng Xiangxing, Dai Bosi, Huang Xinyi, Li Muzi
Photo: Ou Xiaoming, Zeng Xiangxing, Dai Bosi, Chen Siyuan
Editor: Ouyang Yan, James, Shen He
