Guangzhou is inviting people around the world to help name a new bookstore atop a 320-meter-tall building.
The global naming campaign for the 54th-floor bookstore located in the Guangzhou International Cultural Center (GICC) was launched at the main venue of the 2026 Southern China Book Fair in Guangzhou on August 29, 2026.
The landmark bookstore is envisioned as a cultural space for book launches, literary discussions and talks on art and aesthetics, offering readers a unique place to enjoy reading while taking in panoramic views of Guangzhou.
GICC, developed by Southern Publishing & Media, stands 320 meters tall and has a gross floor area of about 162,000 square meters, with a total investment of approximately 4.56 billion yuan (US$638 million).
Scan the QR code to learn about the entry requirements, prizes, submission process, judging process and copyright terms.
The campaign runs through September 25, 2026. People worldwide are invited to take part and help name this new cultural landmark in Guangzhou.
PRIZES
First Prize · 1 winner
◆ Official bookstore name adopted
◆ 10,000 yuan cash prize (tax included)
◆ Lifetime bookstore membership, including free year-round exhibition access, exclusive book discounts and priority seating at art salons
◆ Customized souvenir
Excellence Prize · 2 winners
◆ 3,000 yuan cash prize each (tax included)
◆ Annual VIP membership
◆ Limited-edition cultural and creative gift set
Selected Prize · 10 winners
◆ 800 yuan cash prize each (tax included)
◆ Limited-edition bookstore opening commemorative set
Author: Liu Lingzhi
Photos: Nanfang Plus
