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Foshan Zhangcha Channel launched to build Zhangcha's international brand identity and promote distinctive products

On June 10, the South-Foshan Zhangcha Channel, jointly established by Zhangcha Subdistrict of Chancheng District, Foshan City, and Nanfang Media Group, was officially launched. As the second subdistrict-level international channel in Guangdong Province, it will leverage a global communication network to tell the stories of Zhangcha and Foshan in languages spoken worldwide, helping build Zhangcha's international brand identity.

Foshan Creative Industry Park in Zhangcha is one of China's Top 10 Night Markets. 

Foshan Creative Industry Park in Zhangcha is one of China's Top 10 Night Markets. 

Building on this new platform, the two parties will also collaborate to establish the South-Foshan Zhangcha International Communication Hub, promoting Zhangcha's city brand, signature industries, and distinctive products globally.

Zhangcha is an ideal place in the Greater Bay Area to live, work, and travel. 

Zhangcha is an ideal place in the Greater Bay Area to live, work, and travel. 

Located in Chancheng District, the central urban area of Foshan, Zhangcha Subdistrict is deeply integrated into the Guangdong-Hong Kong-Macao Greater Bay Area through convenient intercity rail and metro networks.

Zhangcha is renowned worldwide for its vibrant lion dance culture. 

Zhangcha is renowned worldwide for its vibrant lion dance culture. 

Zhangcha is not only a cultural hub with a rich historical heritage but also a rapidly emerging modern and international industrial new town. It is one of the birthplaces of lion dance and has a long tradition of dragon and lion dances, dragon boat racing, and Cantonese opera.

Zhangcha is rapidly emerging as a modern and international industrial new town. 

Zhangcha is rapidly emerging as a modern and international industrial new town. 

As "China's Knitting Town," Zhangcha is the country's largest production base for knitted fabrics, with its knitwear and apparel products sold across China and in international markets. Beyond textiles, Zhangcha has also developed advanced manufacturing industries, including optoelectronics, biomedicine and healthcare, high-end equipment manufacturing, new energy, and precision instruments.

Additionally, Foshan's first International Service Zone is located in Zhangcha. With an increasingly international business environment, Zhangcha is well-positioned to embrace the world from the heart of the Greater Bay Area.

As Zhangcha accelerates its course of internationalization, the global expansion of its culture and industries has created greater demand for international communication. The South-Foshan Zhangcha Channel is designed to meet this need, serving as a key window for global audiences to learn about Zhangcha while telling the stories of Chancheng and Foshan to the world.

Reporter: Lu Haoneng, Zhou Huan

Photo: Zhangcha Subdistrict of Chancheng District, Foshan City

Poster: Yan Jingwei

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